Fashion Salad

Hanes has teamed up with Scrubs actress, Sarah Chalke in the brand’s latest underwear addition to battle fashion crimes.

Scrubs’ stars Zach Braff and Sarah Chalke are tackling wedgies in the latest Hanes underwear commercials.

In the  No Ride-Up Panties commercials, Sarah Chalke shows the audience how she beats the wedgie blues. What about Zach Braff? Thankfully, he’ll be behind the camera — directing Sarah Chalke in the Hanes commercials.

Check out www.hanes.com/wedgiefree, where, in addition to the TV spots, you can preview behind-the-scenes outtakes, and Chalke’s own "Wedgie Dance" Video.  On the site, visitors will also be invited to sign-up for weekly "Wedgie-Free Wednesdays" product giveaways, submit their own wedgie story, rate other stories using the "Blush-O-Meter," and send humorous e-cards to spread the word about wedgie freedom.

In the coming months, consumers will also be able to personalize the Wedgie Dance Video by uploading headshots of themselves and friends. ENJOY!