Fashion Salad

a mix of everything fashion: news about models, textiles, designers, magazines, and more

Fashion Salad

A mix of everything fashion. A blog where you can toss ideas and news about models, textiles, designers, magazines, and more!

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Wedgie Free! Wedgie Dance!

03 11th, 2008

sarah_chalke_hanes1Hanes has teamed up with Scrubs actress, Sarah Chalke in the brand’s latest underwear addition to battle fashion crimes.

Scrubs’ stars Zach Braff and Sarah Chalke are tackling wedgies in the latest Hanes underwear commercials.

In the  No Ride-Up Panties commercials, Sarah Chalke shows the audience how she beats the wedgie blues. What about Zach Braff? Thankfully, he’ll be behind the camera — directing Sarah Chalke in the Hanes commercials.

Check out www.hanes.com/wedgiefree, where, in addition to the TV spots, you can preview behind-the-scenes outtakes, and Chalke’s own "Wedgie Dance" Video.  On the site, visitors will also be invited to sign-up for weekly "Wedgie-Free Wednesdays" product giveaways, submit their own wedgie story, rate other stories using the "Blush-O-Meter," and send humorous e-cards to spread the word about wedgie freedom.

In the coming months, consumers will also be able to personalize the Wedgie Dance Video by uploading headshots of themselves and friends. ENJOY!

hanes sarah chalke scrubs wedgie dance wedgie free wedgie video zach braff
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