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Russel Simmons Goes Green
02 27th, 2007
Forest Whitaker wore Simmons Jewelry Company Green Initiative Collection diamond jewelry yesterday on the red carpet of the 79th Academy Awards. Oscar winner Whitaker wore Simmons Jewelry Co’s diamond, stainless steel and green rubber bracelet to show support for the Diamond Empowerment Fund (D.E.F.), founded by Russell Simmons, which donates funds from the sale of Simmons Jewelry Company’s Green Initiative collection back to Africa for educational programs.
The bracelet Whitaker chose is the Los Angeles stainless steel and green rubber cross bracelet with laser engraved logo and diamonds. Simmons Jewelry Company’s Green Initiative line will donate 25% of net profits of each piece sold to the DEF, whose mission is to raise money for the development and empowerment of people and communities in Africa where diamonds are a natural resource. The Diamond Empowerment Fund is a
non-profit international organization established by individuals and businesses in the diamond industry and others who are committed to empowerment of Africa.
The Simmons Jewelry Company Green Initiative collection will be available at select retail outlets at the end of April and can be viewed at www.simmonsjewelryco.com
green russel simmons









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