Style Sherlocks sniff out clues.

In this week’s New York magazine, on newsstands today, assistant editor Emma Rosenblum investigates the identity of the anonymous fashionista who’s been blogging as “View From the Fourth Row”. The blogger’s sniping tone—she maintains that Vogue’s Anna Wintour has “the worst shoe taste,” likens Harper’s Bazaar editor Glenda Bailey to an “oompa-loompa,” and keeps a running tally of which editors are “victim/poseurs” (including W’s Alex White)—has caused a certain amount of consternation in that clubby world as well as a lot of finger-pointing as to whom she really is.

The latest top suspect, according to these style sleuths, is Cosmopolitan’s fashion director, Michelle McCool, who also has a Cosmo-sanctioned blog called Fun Fearless Fashion (which went up in September, about a month after Fourth Row’s debut). She emphatically denies it.

The full item is available online at: http://nymag.com/news/intelligencer/29456/.

Rethink Breast Cancer wants to see your interpretation of the Target Tee!

Enter the national design contest to win a $2,000 bursary and have your design showcased at the official Fashion Targets Breast Cancer launch party!

The challenge: Design a unique ‘target’ inspired t-shirt

Submission deadline: April 10, 2007

*Submissions will be judged by well-known fashion/media personalities*

For more details visit www.rethinkbreastcancer.com/design_contest

Here are some fashion highlights from the blogosphere…

FabSugar finds two Looks for Less - Madden VS Lam

Head Shaker - Don’t Wash “it” help for your tresses from  The It Lists

Omiru’s Friday Fashion Hotlist: shoes

Couture in the City  sneak peak’s Sarah Jessica Parker new line: Bitten

Moe Click Bag from  Style It

"Project Runway" has announced it’s auditions will take place over three days - Saturday, April 7, to Monday, April 9.

Details about where the open casting call will take place were’nt posted www.bravotv.com yesterday, but they are expected on the Web site soon - not only for New York, but also for Los Angeles, Chicago and Miami.

The Web site does contain instructions on how to audition. "Be sure to bring (1) three articles of clothing of your own design, (2) a picture portfolio of your work and (3) a completed application form," the Web site says. The application form will also be posted soon on the site.

Bravo has not yet decided when the next season of "Runway" will premiere. Production is expected to commence this summer, when students at the Parsons School of Design, where much of the show is filmed, are on vacation.

Source [New York Times]

Bacardi Limon and The Daily announced the five finalists for the Bacardi Limon Express Your Style Design Competition. 

The five talented and creative finalists are Aeran Park from Mequon, WI with her Bacardi Limon inspired silk gazar and chiffon ensemble, based on a tunic in the Marc Bohan for Christian Dior Paris collection; Carly J. Cais from Honolulu, HI with her Bacardi Limon inspired "Lemon Jewels Dress;" Kurt Smith from Brooklyn, NY with his Bacardi Limon inspired "Oshun-Bacardi Dress" made of diaphanous yellow and black chiffon with beading and embroidery at the waist; Patricia Samaniego of Las Vegas, NV with her Bacardi Limon inspired "Retro Cocktail Dress," made of silk chiffon and satin for the woman ready to go dancing and Steven Hoffman from New York, NY with his Bacardi Limon "Lemon Twist Dress," inspired by thoughts of a sexy, flirty young starlet wearing it for a night on the town.

Aeran Park

Kurt Smith

Carly J. Cais

The designs that will compete for the top prize in March can be viewed at www.fashionweekdaily.com and for a good cause too. Bacardi Limon will make a donation to The Women’s Alliance (www.thewomensalliance.org) and Career Gear (www.careergear.org) for each click to view the designs. Both the Women’s Alliance and Career Gear make it possible for people re-entering the workforce to be dressed appropriately for job interviews.

The five finalists will compete in New York on March 22nd in a live "Cut and Sew," which will be open to the public. A private reception will follow to fete all the finalists and announce the winner who will receive a $5,000 cash prize and an internship with Holly Dunlop creator of the label Hollywould.

Source [BusinessWire EON/PRWeb]

Here are some fashion highlights from the blogosphere…

One Scoop or Two? New KILLER lip gloss from The It List’

Kate Spade Angie Flats: Love It or Hate It? FabSugar Votes 

Omiru’s Friday Fashion Hotlist: shoes

Designer Spotlight on VPL at ShopBop.com Couture in the City

Avon announces new collaborations found by Style It

Zac PosenIn last seasons Fashion Wars Michael Kors was victorious but there were plenty of surprises. As the New York Times noted, Patrik Rzepski, a relative newcomer to the New York fashion scene, came third overall. Publisher David McIntyre declared that Fashion Wars is bringing a new democracy to fashion, joking that it’s the American dream all dressed up, where any designer, young or old, established or freshman, can be crowned Queen for a season.

Sadly not everyone wants to play.

There are a number of designers Fashion Wars would like to feature but who don’t want to play. Designers have nothing to fear: last season Michael Kors proved that the big brands have more than just name recognition. He stood strong and won with good design in a fair fight. Today’s consumers want to interact with their brands and Fashion Wars provides a protected environment for this to take place. Guy Trebay of the New York Times asked recently "Whatever Happened To Now?" It’s here; it’s called interaction between brand and consumer.

Fashion Wars is fun and educational, innovative and disruptive, with enormous potential to affect the world of fashion. It’s what the editors and buyers see each season but this time YOU choose. For instance, store buyers looking to see what outfits are getting traction may make more considered purchases; designers checking out the hits and misses from their collection can make changes. It’s democracy in accordance with ZOOZOOM’s philosophy of tools not rules. Of course for us as a fashion magazine it helps us plan our editorial features for fall.

Highly addictive, the more you play the more you learn.

Source: PRWeb