Fashion Salad

LG Electronics and Prada today announce an exclusive partnership to develop an innovative and iconic mobile that will launch early 2007.

Mr. Patrizio Bertelli, President & CEO of Prada, said: “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistently with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.” [via Slashphone]

In true Prada fashion they will combine high-end technology and avant-garde design -  the LG/Prada phone is said to have a touch-screen interface with no keys. Now that’s cool.